What happened to Novibet in the UK?
Novibet is a name many UK sports bettors and casino players will remember from the mid-2010s, when it built a reputation for competitive football odds and a broad casino library. What fewer players may realise is that Novibet no longer operates in the UK at all. The brand held a UK Gambling Commission licence through its operating entity, Novigroup Limited, but surrendered that licence in early 2022 and formally exited the British market. Since then, Novibet has continued to trade internationally, but UK residents cannot legally access the site under UKGC-regulated terms.
This distinction matters enormously for anyone searching for 'Novibet sister sites' today. In the UK gambling industry, sister sites usually refer to other brands run by the same licence holder or parent company, often sharing the same platform, promotions team, or customer support infrastructure. Because Novibet no longer holds a live UKGC licence, the usual sister-site relationship simply does not apply in a UK-regulated sense. Any brand claiming to be a current UK sister site of Novibet needs to be treated with caution until its licensing and corporate ties are independently verified.
Corporate ownership and structure
Novibet was launched in 2010 and entered the UK market in November 2014. It operated in Britain through Novigroup Limited, a company registered in the Isle of Man with its address recorded as Clinch's House, Lord Street, Douglas. Novigroup sat beneath a wider corporate structure headed by Logflex MT Holding Limited, a private holding company registered in Malta. This structure is fairly typical of gambling operators that run both UK-facing and international brands, with the Isle of Man subsidiary historically used to satisfy UK licensing and operational requirements while the Malta-based parent oversaw broader group strategy.
The most significant recent development in Novibet's corporate history is not UK-related at all — it concerns the global business. In December 2024, Allwyn International, the multinational lottery group that also operates the UK National Lottery, announced it had agreed to acquire a 51% majority stake in Logflex MT Holding Limited. The deal was reported at an initial consideration of €217 million, with a further €110 million potentially payable through earnout arrangements tied to performance targets. This acquisition was confirmed directly through Allwyn's own press materials and covered by multiple industry trade outlets, including EGR and Sigma.world. As of the last review date, the transaction remained subject to regulatory approval, with closing anticipated in the second half of 2025.
It's worth being clear about what this acquisition does and does not mean for UK players. Allwyn's investment is in the global Novibet business — the entity licensed in markets such as Malta, Greece, Ireland, Italy and Brazil. It has no bearing on Novibet's UK status, since the UK licence was already surrendered nearly three years before the deal was announced. UK players should not interpret the Allwyn deal as a sign that Novibet is preparing to re-enter the British market, since no such announcement has been made.
Does Novibet have any confirmed UK sister sites?
The short answer is no. Our research, cross-checked against the UKGC public register, found that Novibet's UK operation under account reference 39440 was linked to only one consumer-facing brand. There is no evidence of white-label partnerships or additional UK-licensed brands operating under the same account. When that licence was surrendered in early 2022, the account was removed from the active register entirely, closing off any possibility of a currently regulated Novibet sister site in the UK.
This hasn't stopped various affiliate websites from listing supposed Novibet sister sites, including names such as King Solomons, Slotzo, VIP Riches, Winsome Casino, Shampoo Bingo, and Empire Bingo. We examined these claims specifically because they appear repeatedly across gambling comparison sites. However, none of them show a verifiable corporate link to Novigroup Limited or Logflex MT Holding Limited. Independent research from sistersitesguru.co.uk explicitly refutes these claims, and nothing in the UKGC register or company filings supports a connection. UK players should treat any site claiming to be a 'Novibet sister site' with real scepticism unless that operator can point to a clear, checkable ownership trail.
Novi Casino: a partial exception worth explaining
One brand that does appear to have genuine historical roots in the Novigroup corporate family is Novi Casino. Multiple affiliate sources have reported Novi Casino as a Novigroup-operated brand, sharing both its name style and corporate lineage with Novibet. However, there's an important caveat: Novi Casino is not listed as holding an active UKGC licence. Reports suggest it holds an MGA licence instead, which means UK players who access it are doing so outside of UKGC oversight, without the consumer protections that come with British regulation.
Novi Casino has reportedly offered access to more than 650 casino games, along with payment options including debit cards, Neteller, and Skrill. But because its current availability to UK customers isn't confirmed, and it does not appear on the UKGC register, we're rating it with only a Medium safety index. Any UK player considering it should understand that UK gambling protections — including GAMSTOP, mandatory affordability checks, and UKGC dispute resolution — would not apply.
Comparison table: Novibet-linked and alternative sites
| Site Name | Licence Type | Safety Index | UK Player Suitability |
|---|
| Novi Casino | Offshore | Medium | Not confirmed for UK use — no active UKGC licence |
| Betano (UK) | UKGC | High | Fully licensed, independent operator |
| BetVictor | UKGC | High | Fully licensed, independent operator |
| NetBet | UKGC | High | Fully licensed, independent operator |
| Novibet (Global) | Offshore | Medium | Not available under UKGC regulation |
This table illustrates a point that's central to this entire guide: none of the genuinely UK-accessible options here are corporate sister sites of Novibet in the traditional sense. They are simply independently licensed operators that offer a broadly similar product — a combined sportsbook and casino experience with strong sports betting coverage. If you're used to comparing sister sites within groups such as Ladbrokes sister sites or Betfred sister sites, where shared ownership genuinely links multiple brands, Novibet's UK situation is fundamentally different because that shared-ownership network simply doesn't exist here anymore.
Licensing and safety review
Understanding licensing status is the single most important factor when assessing any of these sites. Novibet's UK licence, held by Novigroup Limited, was surrendered in early 2022. Since then, it has not held any UKGC authorisation, and the global site operates instead under a patchwork of international licences: the Malta Gaming Authority (with a licence reportedly numbered MGA/CRP/186/2010 for Logflex MT Limited), Ireland's Revenue Commissioners, Greece's Hellenic Gaming Commission (reported licence numbers HGC-000022-LH and HGC-000023-LH), and Italy's ADM (Agenzia delle Dogane e dei Monopoli). Novibet is also listed as a member of the International Betting Integrity Association, which monitors sports betting markets for suspicious activity.
These are legitimate regulatory bodies used across European and international markets, but none of them are the UKGC. For UK residents, that distinction carries real consequences. UKGC-licensed operators must adhere to strict rules around advertising standards, affordability checks, self-exclusion via GAMSTOP, and dispute resolution through approved Alternative Dispute Resolution (ADR) providers. Offshore-licensed sites, even reputable ones under MGA or similar bodies, do not fall under this UK enforcement framework. If something goes wrong — a delayed withdrawal, a disputed bonus term, an account restriction — UK players using an offshore-licensed site have far more limited routes for formal complaint within Britain.
This is why our safety index ratings differentiate so sharply between the UKGC-licensed alternatives (Betano, BetVictor, NetBet — all rated High) and the offshore Novibet-linked sites (Novi Casino and the global Novibet platform — both rated Medium). The Medium rating isn't necessarily a reflection of poor practice by these operators; MGA and Hellenic Gaming Commission licensing carry their own standards. It reflects the reduced regulatory recourse available specifically to UK consumers.
Alternatives holding active UKGC licences
Three operators are highlighted here as the closest legitimate comparisons for former Novibet UK customers, based on independent review analysis rather than any corporate connection.
Betano is frequently cited as the nearest match in terms of product style. It's known for competitive non-UK football odds and wide coverage of European leagues — a niche Novibet occupied well during its UK years. Betano operates under its own UKGC licence and has no corporate relationship whatsoever to Novigroup or Logflex MT Holding. It is a fully separate business, subject to the same UK safer gambling rules, including mandatory GAMSTOP integration.
BetVictor is another strong candidate, particularly for players who valued a combined sportsbook-and-casino account rather than using separate platforms for each. BetVictor has built a long-standing presence in the UK market and holds its own UKGC licence entirely independent of Novibet's former ownership chain. Like Betano, it must comply with all UKGC licence conditions, including responsible gambling tooling and self-exclusion access.
NetBet rounds out the trio, operated by NetBet Enterprises Limited under a valid UKGC licence. NetBet offers a similarly broad combined product — sportsbook plus casino — and has appeared on independent sister-site indexes specifically as a comparable but unrelated option to Novibet. There is no shared ownership, shared platform, or shared licence history between NetBet and the Novigroup corporate family.
Readers who are more generally interested in how sister-site networks operate across the UK betting industry, where shared ownership genuinely does connect brands, might find it useful to compare against groups like Coral Casino sister sites or William Hill sister sites, both of which illustrate how multi-brand ownership structures typically present verifiable corporate links — something entirely absent in Novibet's current UK situation.
Bonus terms: what we can and can't confirm
One recurring issue in researching Novibet and its associated sites is the lack of verifiable, current bonus information for UK players. Because Novibet no longer accepts UK customers under UKGC regulation, any bonus offer displayed on the international site is not applicable, or even accessible, to UK residents in a regulated sense. Similarly, Novi Casino's bonus terms for UK players are not publicly confirmed, given its uncertain UK availability.
For the three UKGC-licensed alternatives — Betano, BetVictor, and NetBet — bonus offers change regularly and are subject to standard UK advertising and gambling regulations, including requirements around clear terms, wagering requirement disclosure, and responsible marketing. Rather than quoting specific promotional figures that may be outdated by the time you read this, we recommend checking each operator's official site directly for current terms. Any legitimate UK offer should clearly display wagering requirements, minimum deposit amounts, maximum bonus values, and expiry periods before you opt in.
Payment methods, account verification, and mobile access
Historical reporting on Novibet's UK operation and the related Novi Casino brand indicates support for standard payment methods including debit cards, Neteller, and Skrill, alongside a reasonably large casino games library exceeding 650 titles at Novi Casino specifically. However, because neither Novibet's global platform nor Novi Casino currently holds a confirmed active UKGC licence, we cannot verify that these payment methods, deposit limits, or verification procedures currently apply to UK account holders, or that UK customers could even complete registration.
For UK players using the confirmed UKGC-licensed alternatives, standard UK banking safeguards apply. This includes mandatory identity verification (KYC) before withdrawals, source-of-funds checks where required by affordability rules, and access to UK-specific payment rails alongside e-wallets. Mobile access across Betano, BetVictor, and NetBet is generally provided through responsive browser platforms and dedicated apps, though exact feature parity between mobile and desktop should always be checked directly with each operator, as this can change over time.
Responsible gambling controls
Whichever platform you use, responsible gambling tools should be a non-negotiable feature. UKGC-licensed operators such as Betano, BetVictor, and NetBet are required to provide deposit limits, loss limits, session reminders, time-out periods, and full self-exclusion via GAMSTOP — the UK's national multi-operator self-exclusion scheme. These tools must be easy to locate and simple to activate, typically from within account settings.
Offshore-licensed platforms, including Novibet's global site and Novi Casino, may offer some comparable self-management tools under their respective regulators (MGA, Hellenic Gaming Commission, ADM), but they are not required to integrate with GAMSTOP, since that scheme is specific to UKGC-licensed operators. If you have previously self-excluded through GAMSTOP, that exclusion will not automatically extend to offshore platforms outside UKGC jurisdiction, which is an important safety consideration if you're managing your own gambling habits carefully.
UK players concerned about their gambling should also be aware of free, independent support services such as the National Gambling Helpline (operated by GamCare), BeGambleAware, and Gamban software for blocking gambling sites at a device level. These resources exist independently of any single operator and can be accessed regardless of which platform you've used.
Why we excluded certain affiliate-claimed sister sites
Transparency about our exclusion criteria matters here. Several affiliate and comparison sites list King Solomons, Slotzo, VIP Riches, Winsome Casino, Shampoo Bingo, and Empire Bingo as Novibet sister sites. We deliberately did not include these in our sites table because none of them show a verifiable corporate connection to Novigroup Limited or Logflex MT Holding Limited when checked against the UKGC register and available company filings. Presenting unverified claims as fact would risk misleading UK players into believing a regulatory relationship exists where none has been demonstrated.
This cautious approach is central to how CasinoKin evaluates sister-site claims generally. A shared naming convention, a similar visual style, or repeated appearance across low-quality affiliate blogs is not equivalent to a documented corporate or licensing relationship. Where we can't confirm a connection through primary sources — company registries, regulator databases, or direct operator statements — we say so plainly rather than repeating unverified claims.
Verdict: what should UK players do?
If you're a former Novibet UK customer, or simply searching for Novibet sister sites, the clearest and most important fact is this: Novibet has not held a UKGC licence since early 2022, it has no confirmed UK-licensed sister brands, and any site claiming otherwise should be treated with significant caution until proven otherwise. The Novigroup corporate structure that once supported UK operations has effectively been wound down for British purposes, even as the wider Novibet brand continues to grow internationally under new majority ownership from Allwyn.
For UK players wanting a similar combined sportsbook-and-casino experience with strong football betting coverage, Betano and BetVictor stand out as the closest product matches among fully UKGC-licensed operators, with NetBet offering a further well-regulated option. All three carry independently verifiable UKGC licences, GAMSTOP integration, and standard UK consumer protections that the current Novibet ecosystem simply cannot offer to British residents. Whichever platform you eventually choose, always verify the UKGC account details directly in the operator's website footer and confirm GAMSTOP registration before depositing any money.
