About Us

Independent research. Transparent methodology. No shortcuts.

who we are

CasinoKin is an independent editorial team that traces casino operator networks across the United Kingdom. We exist because players deserve to know who actually runs their casino before they deposit a single pound.

Most casino review sites list bonuses and move on. We go further. Every guide we publish is built on verified licensing data, corporate filings, and operator disclosures pulled directly from the UK Gambling Commission public register. When we say two casinos are sister sites, we can show you exactly why.

We are not a casino. We do not hold customer funds, process bets, or operate any gambling platform. CasinoKin is a research and information site that earns revenue through affiliate partnerships - and we are transparent about that.

how we research

Every sister site guide follows the same editorial process, regardless of whether the operator has an affiliate programme with us or not.

We begin with the UK Gambling Commission public register, cross-referencing licence numbers, registered company names, and named directors. We then trace corporate ownership through Companies House filings to identify parent companies, subsidiaries, and shared infrastructure. Where licensing data alone does not tell the full story, we examine platform providers, payment processors, and software fingerprints to verify operator connections.

Once a guide is drafted, it passes through a factual review stage where every claim is checked against public records. We update published guides when operators change hands, merge brands, or lose their licence. Each guide displays a last reviewed date so you always know how current the information is.

Our methodology is not perfect - operator networks change frequently, and offshore structures can be opaque. When we cannot verify a connection, we say so. We would rather publish an incomplete guide than an inaccurate one.

how we earn money

CasinoKin contains affiliate links. When you click through to a casino from our site and register or deposit, we may receive a commission from the operator.

This is how we fund our research. It is also something we believe you should know upfront. Our affiliate relationships do not determine which casinos appear in our guides, how they are ranked, or what we say about them. Every guide includes both partnered and non-partnered brands because an incomplete operator network is a misleading one.

If a casino is part of an operator group, it belongs in the guide - whether we earn from it or not.

our editorial team

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Lynsey Thompson

Editor-in-Chief

Lynsey is an iGaming specialist with over a decade of experience in the casino and sports betting industry. She holds a postgraduate diploma in journalism and previously worked in marketing, PR and events management for UK sports and media companies. She writes in-depth casino reviews, bonus guides and operator analyses, drawing on firsthand playing experience across UK and international markets. She oversees all editorial output at CasinoKin.

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Barrie Mitchell

Regulatory Correspondent

Barrie is a strategic safer gambling and compliance advisor based in Wales. He specialises in UK gambling regulation, responsible gambling frameworks, and operator compliance standards. At CasinoKin, he ensures every guide reflects current licensing status and regulatory requirements, and flags operators that have faced enforcement action from the Gambling Commission.

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Jonathan Ridehalgh

Senior Casino Analyst

Jonathan has spent over four years as Head of Casino SEO at a UK digital gaming company, with previous roles at multiple iGaming affiliates. He brings deep technical knowledge of how casino operators structure their platforms, manage slot portfolios and position their brands. At CasinoKin, he leads our sister site research methodology and operator network analysis.

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Kaiden Laverty

Content Editor

Kaiden is a freelance casino and iGaming writer with ten years of experience in digital marketing, content strategy and SEO. He has written for multiple casino sites and sports betting brands across the UK market. At CasinoKin, he manages editorial quality, fact-checking workflows and publication scheduling across our guides, blog and sister site listings.

get in touch

Have a correction, a question about a listing, or a media enquiry? We take accuracy seriously and welcome feedback from readers, operators, and regulators.

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Gambling responsibly

All casinos listed on CasinoKin are presented for informational purposes. If you choose to gamble, do so responsibly. If gambling is affecting your life, please contact:

18+ only. Please gamble responsibly.