Who Owns Guts Casino?
Guts Casino first launched in 2013 and quickly built a reputation among UK and European players as a multi-product platform combining casino, live casino, sports betting, and poker under a single account. The brand is operated by Zecure Gaming Limited, a Malta-registered company. Zecure Gaming became part of the Betsson AB corporate family following Betsson's acquisition of the Gaming Innovation Group (GiG) B2C portfolio, a deal that closed in April 2020. This acquisition is well documented across independent industry sources, including a next.io news report referencing an initial consideration of approximately €22.3 million for the portfolio, which included Guts, Rizk, and Thrills.
Understanding the ownership structure matters for UK players because sister sites under the same operator typically share back-end infrastructure, licensing conditions, responsible gambling systems, and sometimes cross-brand account verification processes. When a group of casinos sits under one licence holder, such as Zecure Gaming Limited, or under a shared parent company such as Betsson AB, the standards applied to player protection, anti-money-laundering checks, and dispute resolution tend to be consistent across the network, even though bonus terms and game catalogues can differ significantly from brand to brand.
Confirmed Operator: Zecure Gaming Limited
Zecure Gaming Limited is registered in Malta. The company's ownership by Betsson AB has been confirmed across multiple independent review platforms, including playcasino.com, cardmates.co.uk, aboutslots.com, and casinolistings.com. Betsson AB is a Stockholm-listed gaming group with a large, diversified portfolio of consumer gambling brands operating across regulated European markets, including the UK.
Zecure Gaming reportedly holds a UK Gambling Commission licence, along with a Malta Gaming Authority licence, allowing Guts Casino and its directly owned sister brands to legally serve UK customers. While licence numbers have been cited in some third-party sources, this article treats any number not independently verified against the primary UKGC or MGA public register as Not publicly confirmed. UK players are strongly encouraged to check the current licence status directly at gamblingcommission.gov.uk before registering or depositing funds at any of the brands discussed here.
How Sister Sites Were Identified
For this article, a site was only classed as a genuine sister site of Guts Casino if there was confirmed evidence of shared operator ownership, either directly through Zecure Gaming Limited or through the wider Betsson AB parent structure. Three brands, Rizk Casino, Thrills Casino, and Kaboo Casino, are confirmed as being operated directly by Zecure Gaming Limited, the same entity that runs Guts. These three were part of the original GiG B2C portfolio that transitioned to Betsson AB ownership in April 2020.
A further three brands, Betsson Casino, ComeOn Casino, and Betsafe Casino, are included because they share the same ultimate parent company, Betsson AB, even though they may operate under separate licensed entities within the wider group rather than under Zecure Gaming directly. This distinction is important: direct operator siblings (Rizk, Thrills, Kaboo) are likely to share more infrastructure and account systems with Guts than the wider Betsson family brands, which function as more independent, larger-scale operations within the same corporate umbrella.
Rizk Casino — Closest Confirmed Sister Brand
Rizk Casino stands out as the most prominently confirmed sister brand to Guts Casino. It was acquired alongside Guts as part of the same 2020 Betsson AB transaction and continues to operate under Zecure Gaming Limited. Rizk is known for its distinctive superhero-themed branding and its Wheel of Rizk loyalty mechanic, which rewards regular play with spins on a bonus wheel offering free spins, bonus cash, or other prizes.
Rizk holds licences from both the Malta Gaming Authority and the UK Gambling Commission, in line with the dual-licence structure attributed to Zecure Gaming. Its game catalogue draws from major software studios, spanning slots, table games, and a live casino section with dealer-hosted roulette, blackjack, and other classic formats. Because Rizk sits under the same operator as Guts, UK players can expect broadly similar standards for identity verification, deposit and withdrawal processing, and responsible gambling tool availability, including deposit limits, session limits, cooling-off periods, and GamStop-linked self-exclusion.
Thrills Casino — Streamlined Sister Brand
Thrills Casino is another confirmed sister site, also operated by Zecure Gaming Limited and part of the same GiG-to-Betsson transition. Where Rizk leans into a colourful, gamified experience, Thrills takes a more streamlined approach, presenting a clean lobby built primarily around slots and live casino products rather than a broad multi-vertical offering.
Thrills is licensed by both the MGA and the UK Gambling Commission. Because it shares an operator with Guts, the underlying licence conditions governing player fund protection, verification (KYC) procedures, and responsible gambling frameworks are the same. For UK-based players, this also means that registering with GamStop will restrict access not just to Guts but to Thrills and the other UKGC-licensed sister brands simultaneously, since GamStop operates across all UKGC licence holders in Great Britain rather than on a brand-by-brand basis.
Kaboo Casino — Confirmed but Lower Profile
Kaboo Casino is confirmed as a Zecure Gaming brand and was part of the original portfolio that moved to Betsson AB ownership in April 2020. Kaboo built its identity around an adventure-themed gamification system with mission-based rewards, differentiating it from the more traditional lobby layouts seen elsewhere in the group.
However, Kaboo's public profile and visible UK market presence appear more limited compared with Rizk and Thrills. While the operator relationship is confirmed through multiple independent sources, UK players considering Kaboo should verify current account availability, deposit options, and promotional terms directly on the Kaboo website before signing up, since smaller or lower-profile brands within a larger group can sometimes see reduced marketing investment or slower feature updates.
Betsson, ComeOn, and Betsafe — Wider Group Siblings
Beyond the direct Zecure Gaming siblings, three further brands share ultimate ownership with Guts Casino through the Betsson AB parent company: Betsson Casino, ComeOn Casino, and Betsafe Casino. These are established, larger-scale brands within the Betsson Group and are generally considered mainstream, trust-tier operations in regulated European markets.
Betsson Casino is the flagship brand of the entire group. Betsson AB has reported that casino products made up around 70% of Group revenue in 2023, with mobile casino accounting for approximately 84% of that casino revenue, illustrating how central online casino products are to the wider corporate strategy behind Guts and its sister sites. Betsson Casino operates under its own separate entity licensing rather than under Zecure Gaming directly, but UK players benefit from the same category of protections: UKGC-mandated segregated player funds, mandatory KYC verification, and GamStop integration.
ComeOn Casino combines casino, live casino, and sports betting in a single account, positioning it similarly to Guts in terms of product breadth. It holds licences from the Malta Gaming Authority and the UK Gambling Commission. Betsafe, meanwhile, is one of the longer-established brands in the Betsson Group, offering casino, live dealer tables, and sports betting, and is considered a mainstream option within the portfolio. Both ComeOn and Betsafe are subject to the same category of UKGC compliance obligations as Guts, though exact bonus terms, payment methods, and account rules should always be checked directly on each site, as they are run as distinct consumer brands rather than clones of Guts.
Comparison Table: Guts Casino Sister Sites
| Site | Licence Type | Licence Number | Safety Index | Relationship to Guts |
|---|
| Guts Casino | Dual | Not publicly confirmed | High | Primary brand — operated by Zecure Gaming Limited |
| Rizk Casino | Dual | Not publicly confirmed | High | Direct sister — same operator (Zecure Gaming Limited) |
| Thrills Casino | Dual | Not publicly confirmed | High | Direct sister — same operator (Zecure Gaming Limited) |
| Kaboo Casino | Dual | Not publicly confirmed | Medium | Direct sister — same operator (Zecure Gaming Limited) |
| Betsson Casino | Dual | Not publicly confirmed | High | Group sibling — shared parent (Betsson AB) |
| ComeOn Casino | Dual | Not publicly confirmed | High | Group sibling — shared parent (Betsson AB) |
| Betsafe Casino | Dual | Not publicly confirmed | High | Group sibling — shared parent (Betsson AB) |
Licensing and Safety Review
All seven brands discussed in this article operate, or are reported to operate, under a dual-licence structure covering both the Malta Gaming Authority and the UK Gambling Commission. This dual-licence model is standard practice for operators serving both wider European markets and the UK specifically, since UK-facing gambling activity requires a UKGC licence regardless of any other jurisdiction's authorisation.
Safety index ratings in this guide reflect a combination of factors: confirmed licensing, transparency of ownership, length of time operating in regulated markets, and the completeness of publicly available responsible gambling and player protection information. Rizk, Thrills, Betsson, ComeOn, and Betsafe are rated High, reflecting their established market presence and clearly documented operator relationships. Kaboo is rated Medium, reflecting its more limited current public profile and the need for players to verify live UK availability before registering, despite the underlying operator relationship being confirmed.
Guts Casino itself has been associated with eCOGRA RNG certification for game fairness according to independent review sources, which is a standard third-party verification used across the online casino industry to confirm that random number generators used in slots and table games produce statistically fair outcomes. Whether each individual sister site carries the same specific certification should be checked directly on that site's licensing or fair play information page.
Bonus Terms and Promotional Caveats
Bonus offers across the Betsson AB group of brands, including Guts and its direct and indirect sister sites, are subject to frequent change and must comply with UK Gambling Commission rules on fairness and transparency. As of the most recent available information referenced in this research, Guts Casino does not appear to offer a standard welcome bonus or no-deposit bonus for new UK players, a notable departure from the more heavily promoted sign-up offers seen at many competitor brands.
Because promotional terms change regularly and can vary significantly even between sister sites under the same operator, this guide does not quote specific bonus amounts, wagering requirements, or expiry periods for any of the seven brands listed. Instead, each site's current promotions page should be checked directly before registering. Any bonus offered by a UKGC-licensed brand must include clear wagering requirements, a defined expiry period, and honest representation of terms under the Commission's rules on fair and transparent marketing.
UK players comparing offers across this group of casinos, or looking at other well-known UK gambling brands more broadly, such as those covered in guides to Ladbrokes sister sites or Coral Casino sister sites, will generally find that bonus generosity and terms vary considerably by brand and by time period, even within the same corporate group, so direct comparison at the point of sign-up remains essential.
Payment Methods and Account Notes
Specific payment method lists, minimum deposit amounts, and withdrawal processing times were not independently verified for each of the seven brands as part of this research sweep, and this guide does not therefore state exact figures. In general, UKGC-licensed casino brands within large groups such as Betsson AB tend to support a broad range of standard UK payment options, including debit cards and e-wallets, alongside segregated player fund arrangements required under UK licensing conditions. Players should confirm accepted payment methods, processing times, and any withdrawal limits directly on each site before depositing.
One point worth noting for UK players managing multiple accounts across this group: because Rizk, Thrills, Kaboo, and Guts share the same core operator entity, some account verification data or identity checks may be linked or recognised across these specific brands, even though each requires its own separate registration and account. This is not confirmed to extend to the wider Betsson AB siblings such as Betsson Casino, ComeOn, or Betsafe, which appear to operate more independently within the group.
Mobile Access
Guts Casino and its confirmed sister sites are all designed for mobile play via browser-based responsive sites, consistent with modern UK online casino standards. Betsson AB's own reporting that mobile casino made up around 84% of casino revenue in 2023 reflects how central mobile-optimised design has become across the group's brands, including Guts, Rizk, Thrills, and the wider Betsson-owned network. Players should not expect dramatically different mobile experiences between sister brands, since underlying platform technology is often shared or similar within the same operator group, though visual branding and game selection will differ.
Responsible Gambling Controls Across the Network
As UKGC-licensed operators, Guts Casino and its confirmed sister sites are required to provide a consistent baseline of responsible gambling tools. These include deposit limits that players can set and adjust, session time limits, reality-check pop-up reminders during play, cooling-off periods that temporarily restrict access, and full self-exclusion options that can last from six months up to a longer period as chosen by the player.
Critically, UK players can also self-exclude across every UKGC-licensed operator simultaneously by registering with GamStop at gamstop.co.uk. This single registration blocks access to Guts Casino and all of its UKGC-licensed sister sites, including Rizk, Thrills, Kaboo (where UK-licensed), Betsson, ComeOn, and Betsafe, since GamStop operates at the level of UK licensing rather than on an individual brand basis. This is a materially different form of protection compared with self-exclusion set directly through a single casino's own account settings, which may only apply to that specific brand.
UKGC licence conditions also require operators to display clear links to external support organisations such as GamCare and BeGambleAware, providing UK players with access to independent advice, helplines, and support services outside of the casino operator itself. Anyone concerned about their gambling, or that of someone they know, is encouraged to make use of these external resources regardless of which brand within the Betsson AB or Zecure Gaming network they are considering.
Alternatives Outside the Betsson AB Network
Players interested in comparing Guts Casino and its sister sites against brands outside the Betsson AB corporate family may wish to review other established UK gambling operator networks. Guides covering Betfred sister sites and William Hill sister sites offer a useful point of comparison for how other major UK-facing operators structure their brand portfolios, licensing arrangements, and responsible gambling provisions. Comparing across networks, rather than only within one operator's family of brands, can help UK players make a more informed decision about where to register based on licensing transparency, game selection, and current promotional terms.
Verdict
Guts Casino sits within a clearly documented ownership structure: operated directly by Zecure Gaming Limited, itself a subsidiary of Betsson AB following the 2020 acquisition of the GiG B2C portfolio. Rizk Casino, Thrills Casino, and Kaboo Casino are confirmed direct sister sites under the same Zecure Gaming operator entity, sharing licensing conditions and responsible gambling infrastructure. Betsson Casino, ComeOn Casino, and Betsafe Casino extend the family further through shared Betsson AB parent ownership, though they operate under more independent, separately licensed structures within the wider group.
For UK players, the practical takeaway is that all seven brands discussed here should, in principle, offer UKGC-mandated player protections, GamStop-linked self-exclusion, and standard responsible gambling tools. However, bonus terms, game libraries, payment options, and day-to-day account features differ meaningfully between brands, even within the same corporate family. Players should treat each site as a separate registration decision, checking current licensing status on the UKGC and MGA public registers and reviewing live promotional terms directly on each brand's website before depositing any funds.
